It`s been four years since 3.1 Phillip Lim graced a New York runway, and fashion industry insiders looked to the S/S 2024 show for the designers` New York–iness and Asian American influence. However, one crucial element should not be overlooked: the creativity and innovation poured into the beauty looks. The makeup was thoughtfully crafted by the makeup team led by Diane Kendal in partnership with the master of lip artistry, ITY Cosmetic.
For makeup, the central feature of the look was the monochromatic aesthetic achieved using ITY Cosmetics multi-purpose lip products. These looks harmoniously blended color across the models` eyes, cheeks, and lips, creating a sophisticated aesthetic that perfectly complemented the artistic narrative of 3.1 Phillip Lim`s collection.
To add more glamour, the makeup team also utilized ITY Cosmetics` star product, Lip Clay, to create striking contrasts between the lip and eyeshadow colors. For instance, they paired vibrant green eyeshadow with nude lips to add a playful touch to black attire. They also matched white eyeshadow, echoing the clothing palette, with a matte rose color to exude a warm and sophisticated beauty.
ITY Cosmetic has always been an innovator in the beauty industry. Through this collaboration with 3.1 Phillip Lim at New York Fashion Week, ITY has demonstrated that Asian beauty holds a significant and dynamic place within the broader global beauty community.