What to wear to celebrate the New Year: fashion inpiration from the new ELLE.UA digital cover-story with Jana Dužanec

Ideas for New Year`s looks and an inspiring success story

The time before the winter holidays is traditionally full of pleasant bustle and preparations. And one of the most important tasks — whether you`re celebrating the New Year in a quiet home atmosphere or with friends — is to choose an outfit that will make you feel your best. The new heroine of the ELLE.UA digital cover, the founder of Jana Nails, Jana Dužanec, shares her style references for the New Year`s look, as well as her own success story.

She knows better than anyone else the importance of a perfect look — from outfit to nail tips — and its impact on mood and well-being. In her beauty brand Jana Nails, which is known not only in her native Croatia but also all over the world, Jana has combined her love of art — in particular, nail art — with the hard work that is essential to success.

«I have always been interested in drawing and nail art, which back then was completely unheard of in the nail world and definitely something that separated me from the crowd. If I can be an inspiration or motivation for even one young person today and make them work towards finding their own passion — for me, that would be the greatest success», — says Jana.

For those who doubt their own abilities, Jana tells her own success story, including how it all started.

«It all started as a classic story of most beginners, in college as a hobby. After some time, I also started providing education in the form of courses and my life has been a journey with brushes, nail paints and constant education of myself and others ever since», — says the founder of Jana Nails.

With exceptional staff and Jana`s professional leadership, Jana Nails team is constantly working on novelties that have become in demand internationally. As of now, they include building gels, permanent and gel polishes, metal and electronic accessories, cosmetic products and the well-known Jana Nails gadgets.

«With constant search for better quality, today we have over 5,000 types of products and a presence on the market in more than 25 countries. We try really hard to be distinguishable and unlike other nail brands. Quality has always been and always will be our first priority, as well as customer satisfaction. Positive feedback on the novelties we make remains the best indicator that we are going in the desired direction. Our next goal is to expand the market internationally and create a network of well-educated people who are as passionate in their work as we are, people who share the same vision we do. In the long term, we want to grow alongside our products. Develop new formulas. Prepare campaigns and shoots that are always a fun and creative experience. Above all, we want you to awake the true JN artists in you», —  says Jana.

Jana also takes an artistic approach to choosing an outfit for New Year`s Eve. The founder of Jana Nails suggests celebrating the New Year 2024, which will definitely be successful for her brand, in a spectacular metallic dress, which seems to make a reference to one of the most popular films of 2023 «The Little Mermaid» (remember that metallic is still relevant and is unlikely to lose its position next year) or a black leather dress that does not require any additions to make you the most spectacular guest at any party.


Photo — Srećko Rundić

Make up — Karlo Rusan for Ruka Beauty

Hair — Ivona Palić for Salon Franić

Art direction & styling — Karlo Rusan

Outfits — Seka Aleksić, Second Skin 555

Powered by — Poliklinika Duduković & Kisić


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